Cocacola swot analysis case study coca cola swot analysis. Swot analysis of coca cola strengths financial might coca cola currently has roughly 4. Click here to find out coca colas strengths, weaknesses, opportunities and threats. Cocacolas history dates back to the late 1800s when atlanta pharmacist john. One of its main objectives is to double its revenue by 2020 and to acquire or develop scalable, innovative premium brands.
Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Coca cola marketing analysis project report swot analysis. In 2014, it used 70 functional currencies in addition to the u. Weakness are the areas where cocacola can improve upon. As it is illustrated in figure 1 below, in 2014, products belonging to coca cola company possessed 36. S, among others, is provided, focusing on its strengths, weaknesses. Coca cola has global reach with presence in over 200 countries.
Top deals 2014 2018ytd 36 coca cola amatil limited. This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Sainsbury wanted a piece of that and has just introduced their own brand of cola to the market. History of beginning coca cola was invented on may 8,1886 by dr. This is coca cola swot analysis, please refer to our website for more information on this analysis. Whitehead, who secured the exclusive rights to bottle and sell coca cola for most of the united states from the coca cola company. The coca cola company is an american public limited company founded in 1886 with headquarters in atlanta, georgia, united states of america. Popular subsidiary brands like coca cola, fanta, kinley, limca, maaza, minute maid, etc. Owais 17522 saad khawaja 17582 mariam khalid 17227 laiba noor 17217 4. Pepsicos main competitors are cocacola, kraft foods, nestle, dr peppers snapple group and mondelez. Cocacola is available in over 200 plus countries and they have over 3,500 products world wide. Coca cola is available in over 200 plus countries and they have over 3,500 products world wide. Because of this, cocacola has come up with long term objectives.
Swot analysis is an overall evaluation of a company current state by looking at its strength, weakness, opportunities and threats. Below are the strengths in the swot analysis of coca cola. During the past few years cocacolas revenue have been on the decline, in 2014 cocacola had a 15. Cce opened the new automated storage and retrieval system asrs warehouse in. Swot analysis of cocacola strengths financial might cocacola currently has roughly 4. Swot analysis of cocacola company 2014 swot analysis 2014 swot stands for strength, weakness, opportunities and threats. The outcome of this case is use a completed external and internal analysis of the cocacola company, in the completion of a swot. Prompting consumers to buy the product, take photos next to the bottles, and post the photos onto social media sites. Asa chandelier, through his efforts, turned the coca cola company in an international path through aggressive advertisements and marketing. A business analysis of the charmersunbelt group, a company that sells fine wines, spirits, beers, bottled water and other nonalcoholic products in the u. Now coca cola wants to get there brand name known even better and possibly get closer and closer to 100%. Coca cola is the number one beverages brand in terms of reach and sales. Coca cola swot analysis 20 by strategic management. This presentation talks of the general environment around which coca cola works in, the issues it faced year 2012 and effective methodssolutions through which it can address these issues.
Cocacola operates in more than 200 countries, with 75% of profits coming from abroad hoover, 2009. The cocacola company creates the demand throughout consumer and brand marketing instead each different bottlers in their different territories are. Oct 20, 2018 coca cola company is one of the leading beverage manufacturers in the world. Coca cola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. Organizational analysis the cocacola company introduction. Cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups. Bus 150 fall 2011 cocacola lookalike creates a problem in britain coca cola has been enjoying a 60% market share of the uk cola market. Cocacolas advertising expenses represented in table 1 below, has accounted for 6. The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks.
Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. Coca cola is known well throughout 90% of the world population today. The outcome of this case is use a completed external and internal analysis of the coca cola company, in the completion of a swot. The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite. Cocacola swot analysis matrix step by step weighted swot. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Coca cola company launched fair life milk brand wong, 2014. Case study analysis coca cola case coca cola swot analysis. Well also use the same term while referring to the specific brand that.
Seminar paper from the year 2012 in the subject business economics economic and social history, grade. This work was produced by one of our expert writers, as a learning aid to help you with your studies. Pdf cocacolaco swot analysis kenny nguyen academia. Coca cola is a brand which is present in households, shops, hotels, offices, etc. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. How marketing environment factors of swot analysis affect. Apr 03, 2019 threats in the swot analysis of pepsico. During the past few years coca cola s revenue have been on the decline, in 2014 coca cola had a 15. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
Swot analysis is an important decisionmaking support tool, and is commonly used to. Colacolas newly introduced products swot analysis proquest. Cocacola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. The unhealthy factor associated with its products can take a toll on the health conscious customers and might lose them. Coca cola uses swot analysis to access their performance. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1.
The cocacola system is one of the major examples of global value chain. The swot analysis strengths, weakness, operations and threats is a. It does take time to write a coca cola swot analysis, and only a professional can help you to get it done. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. Because of this, coca cola has come up with long term objectives. The swot analysis is used to analyze the internal and external. This session, we will be conducting a strategic analysis of the coca cola company.
Cocacola company has a long history dating back to 1886, when john pemberton made coca cola syrup at his back yard and carried them to jacobs pharmacy for sale. Determining pros and cons of franchising by using swot. Stay connected to your students with prezi video, now in microsoft teams. Swot analysis of coca cola company in ppt free essays. You name it, and the place would have heard of coca cola. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Swot of coca cola swot analysis of coca cola marketing91. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that may be a. Swot analysis of coca cola guide to perfect business strategy. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy.
Swot analysis of coca cola company essay 1464 words 6 pages. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. November 30, 2014 coca cola research paper and swot analysis 1. Swot analysis of franchising strengths weaknesses o brand recognition o lower risks for failure o easy setup o ready customer portfolio. Introduction the purpose of this report is to understand and explain why cocacola has become such a successful business, and to analyse the environment which cocacola operates and to look into their business markets cocacola began when dr. The internet, globalization and digitization contribute to the markets. The cocacola company ko free cocacola stock report appears set to plod along during its 2015 campaign.
In the year 1887, the founder of the coca cola, john pemberton sold the enterprise to another chemist, asa chandelier. May 04, 2019 coca cola industry analysis research paper introduction. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Cocacola is one of the largest beverage manufacturers globally manufacturing sparkling beverages, juices and juice drinks the cocacola company swot analysis, 2014. Analysis of coca cola company essay 2697 words bartleby. It is an opportunity that most companies will ever dream of, and would be a supreme accomplishment. Pdf strategic management presentation on coca cola.
Submit your coca cola swot analysis on time, every time. Coca cola industry analysis research paper swot analysis. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that. It was founded on 8 may 1886 in the georgia united states. Looking for the best coca cola company swot analysis in 2020. History of beginning cocacola was invented on may 8,1886 by dr. John pemberton began to produce cocacola syrup for sale in fountain drinks, the bottling business began in 1899 benjamin f. One of its main objectives is to double its revenue by 2020 and to acquire or develop scalable, innovative premium brands coca cola. Cocacola uses the swot analysis technique to monitor its internal strengths and weaknesses, which appear to be one of the most complex part of companys culture appendix. Highlights of the cocacola companys swot analysis, mission statement, problem statement, possible alternative solutions, and the implementation. The swot of coca cola discusses the weaknesses, strengths, opportunities and threats for coca cola.
Dec 16, 2014 cocacola swot analysis slideshare 2014 1. May 20, 2015 the cocacola company ko appears set to plod along during its 2015 campaign. Sales saw an increase when they launched their campaign of putting customer names on their bottles. Then its time for you to get our coca cola case study help. John pemberton began to produce coca cola syrup for sale in fountain drinks, the bottling business began in 1899 benjamin f. In december 2014, the company launched cocacola life in france. Coca cola swot analysis 6 key strengths in 2020 sm insight. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. However, coke shall still be able to sell water and still beverages in schools the cocacola company swot analysis, 2014, pp. Swot analysis of coca cola guide to perfect business. Coca cola industry analysis research paper introduction. Determining pros and cons of franchising by using swot analysis. This session, we will be conducting a strategic analysis of the cocacola company.
Coca cola is one of the largest beverage manufacturers globally manufacturing sparkling beverages, juices and juice drinks the coca cola company swot analysis, 2014. In a 7 to 10page paper, integrated your external and internal company analysis, completing a formal company swot. At the time, the company manufactured only one brand. Cocacola company is one of the leading beverage manufacturers in the world. Swot analysis of coca cola and pepsi co the last time i saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. Prime minister and the ruler of dubai, uae on september 2014 revealed that uae is. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. If your deadline is just around the corner and you havent written a single work because you were busy playing pubg. Swot analysis being the leading manufacturer, distributor and marketer of nonalcoholic beverages in the world, cocacola has a strong brand recognition and brand portfolio.
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